For Personal Trainers! 10 Tips to Get More Clients

There is no secret formula for a personal trainer to get more clients. That is why success must be embraced as several actions that will allow an approach to potential clients.

So, do you want to know how to do it?

Stay tuned!

The work of a personal trainer depends so much on the list of clients, so, the more consistent it is, the better.

But how to create it and how to keep customers satisfied and loyal to your work?

It is not enough to try and to strive, because you must create conditions that make you a different and unique professional that is worth being associated with.

Pay attention to what you should do, with these 10 tips to gain more customers in the world of sports.

Getting more clients: 10 tips you should follow

1. Take care of your image

The gym is not a place to wear a suit and tie, that is for sure, but that doesn't mean you should neglect your appearance. You must maintain a professional image because it shows that you take your work and your clients seriously.

2. Be always on time

Don't keep your customers waiting: nothing is more unpleasant than to wait for another person. This means that the schedules you make should consider a few minutes, either at the beginning or at the end of the workout, to talk informally with each client, to clarify any questions and give the advice they seek for.

3. Show yourself

Whether you are a gym owner or work in several gyms as an employee, make sure you have maximum exposure in every case. This allows you to meet different people, to show your skills and commitment to the work you do.

4. Be different, but not too different

“Thinking outside the box” is something that is increasingly required for professionals of many working areas and personal trainers are no exception. Still, be aware that if you use methods and resources too orthodox it may scare customers rather than attract them, which is your goal.

5. Build a positive reputation

The sports area is full of talented professionals, who maintain a balanced flow of customers and a positive reputation. These are commandments that must be present every day on your work perspective.

This means that you should be consistent and confident, that you achieve results with every client – that match the goals set by both of you in the beginning. This makes clients and potential clients trust you. 

6. Learn how to communicate

Having an active presence on social media is currently an indispensable factor for a personal trainer to get more clients.

Show exercise examples, provide useful and practical daily tips to implement and always answer the comments and messages that you receive.

But do not neglect the personal perspective. This means understanding the purpose of each training session, adapting it to every client - even if the person has a physical problem, for example, which can be limiting. You must know how to communicate what you want to do, being equally receptive to the feedback that you will receive.

7. Pay attention to the customer's needs

The relationship between a personal trainer and a client can be very personal because you spend so much time together. So, if you must take on a more listener role than being a personal trainer, don’t turn your back on it. It will be a detail highly valued by the client, who will feel more comfortable with you and your work.

That is why post-workout follow-ups are recommended, either by a phone call, message or email. Find out how the person feels and what he/she thought of each session and ask him/her questions, to learn more about the person in question.

8. Ask for references

“Word-of-mouth” remains one of the most reliable marketing strategies ever, so don't be shy about asking your customers to refer you to other potential customers - why not even record testimonial videos to post on your social media?

Also: be open to offering incentives, like a free session for everyone who references a new customer.

9. Write articles for sports magazines or websites

As a fitness expert, you are a very reliable source and you have a lot of information that customers find interesting, so you should make good use of that. And this is not just about sharing information on your networks, mainly because those who follow you, already know about you and your work.

You should write for magazines or websites of sports and fitness, which will allow you to present yourself to the world, as well as your work, and thereby increase your network.

10. Create partnerships with other professionals

Creating partnership relationships with other health and sports professionals is advantageous for any personal trainer, especially with physiotherapists and nutritionists. This allows you to offer a wider range of services, which also gives you more credibility.

If you want to be part of our premium selection of Boomfit PTs, click on this link to see all the benefits!

Take these useful tips into consideration, because they will help you both start your professional career or boost it if you already have some experience.