Black Friday: Fitness content you can (and should!) create with the iPhone 15 Pro Max

BOOMFIT's Black Friday has arrived earlier. And this year, we've decided to give everything for those who trust us.

Until 4 December 2023, over 300 BOOMFIT products and accessories are 20% off. Plus, you get 5% off the entire BodyTone Pro Line, double BOOMPOINTS and multiple gifts. This year, we're putting the spotlight on our Giveaway: an iPhone 15 Pro Max, a smartphone with an aerospace-quality titanium design, a camera to capture stunning photos and a long battery autonomy. This is our big prize to you.

If you're in the fitness business, you know the potential of sharing appealing content, daily routines and anything that creates value for those who follow you or those who are looking for qualified professionals. So the choice of this smartphone wasn't a coincidence: it was to further improve your social media presence.

And how can you spread the word about your work and thus motivate your Community?

It's not just about posting updates on social media! A smartphone can greatly improve your relationship with your athletes and the community that is following you, allowing the creation of exercise-related content, accessory suggestions or unboxings.

WICH CONTENTS CAN YOU CREATE WITH YOUR SMARTPHONE?

• PODCAST

One of the most popular forms of content in recent times is the podcast format. There are dozens of podcasts dedicated to fitness and physical exercise, from those that accompany you on your hikes to those that feature interviews.

When you create a podcast, you are creating audio content that can be listened from anywhere and can be repeated as many times as the listener wants. Using the audio recorder, you can capture talks, statements and interviews, creating content for your podcast without a huge investment. You can also create segments with exercise and nutrition tips or even just mention BOOMFIT as the best online shop for finding the right fitness accessories.

• LIVE SESSIONS

Making live videos on social media or other video platforms has opened up even more possibilities for promoting your work, allowing you to reach even more people.

With a smartphone, you can create live video contents, broadcasting your workout sessions and allowing your athletes to train with you at the same time, but somewhere other than your fitness studio.

Live streams are extremely valued by social media algorithms, increasing your exposure and reach through content that enhances your brand.

• SHARING TESTIMONIES

Video, audio or photo testimonials about your work are highly valued by those who are looking for you to be their personal trainer. The key is not to say you're the best, but to have your athletes speak for themselves, showing their changes over time. You can make videos showing your athlete's entire change journey, showing the workouts, the setbacks and the victories until he or she reaches the goal. This type of content will send out a message that you are the right person for this journey and that you support your athletes on a permanent basis.

• PLAYLISTS

Many athletes like to listen to music while they work out. Why not create one (or more!) playlists for workouts using the subscription from your favourite music streaming platform?

Make a playlist, adding the perfect songs to give a boost to your workout session, and share it with your athletes via WhatsApp or on your Facebook or Instagram pages. You can keep updating the playlist, adding (or removing) songs and making the playlists private at any time, or make use of your social profile built into some music platforms, creating theme playlists for specific events or occasions ("Music for workouts under the rain", ""Playlist for burning Christmas belly fat", etc.).

This type of content also doesn't require much investment and makes use of music apps that will already be present on your smartphone, extending your personal brand to a platform where fitness doesn't have an immediate link. Plus, you're creating content that transcends physical space: after all, music is a universal language, which we can and should take advantage of!

• UNBOXINGS

How about showing the latest product you bought on BOOMFIT's Black Friday? Making an unboxing video with your smartphone, showing the act of unpacking a product, can be a great content for your athletes, as it allows you not only to promote equipment and accessories that can help them achieve their goals, but also to give tips about the quality of products and how to use and set them up correctly at home or in the fitness studio, or even an excellent way of monetising your content.

Unboxing content is highly popular, especially among those who are thinking of buying a particular equipment to see if it fulfils the needs. On the other hand, companies are also looking for content makers to produce this type of videos and give their "real" opinion on the equipment, thus increasing the exposure of that particular product.

• SHARE WHAT’S NEW ABOUT YOUR FITNESS SPACE

A new colour in the room, a new front desk or a new equipment... People who choose you to workout sometimes like a little change in atmosphere. A new look to the space, changing the layout or the colour of a wall, makes a difference and changes the mood for the workout.

Sometimes the strategy is to let the athlete discover what's new for him/herself when he/she arrives at the place. But it's okay to show the world what's new: you'll be promoting the changes in your space to a Community that always craves something new.

You can use your smartphone to create timelapse content, videos, slideshows or simply take a photo from the right angle to show that something has changed.

This is all helpful information for anyone looking for you, sending out the message that you're always improving and investing in the best way of work, while creating an environment that's favourable to a meaningful workout programme.

• BEHIND THE SCENES

The backstage is something that attracts many curious people. The same logic applies to fitness. Show your routine by introducing the exercises you do or the fitness tips you apply, or the day-to-day life of your fitness studio, giving a special spotlight to your team, marking birthdays and special dates or the people who work "in the shadows" so that everything runs smoothly and your athletes achieve their goals.

However, it's important to keep a balance with this type of content: don't forget that you're making fitness content, not a vlog! Nevertheless, such content can show the other side of the personal trainer or fitness studio, humanising them for the community: these are people who are simply looking for healthier routines and habits!

The more you buy, the better your chances of winning!

These are only a few of the many contents that you can create with your smartphone. If you're already thinking about the benefits of this gadget, take advantage of BOOMFIT's Black Friday campaign and be in a position to win the iPhone 15 Pro Max. To be the winner of this giveaway, all you have to do is make a purchase on our online shop, follow BOOMFIT on Instagram (@boomfit.eu), like one of the Black Friday posts and leave a comment identifying a friend.

And remember: the more you buy, the better your chances of winning!

And if you need help, we have a team at BOOMFIT, that can guide you in making conscious and valuable purchases for your community.

Have a Good Workout!